Privacy Policy
Last updated: June 2026
Who we are
Modus91 is a premium apparel brand operated by Smrthi Ltd (company number 16183120), based in London, UK. Contact us at hello@modus91.co.uk
What data we collect
When you join our waitlist, we collect your email address only. We do not collect any other personal data at this stage.
Why we collect it
We collect your email address solely to notify you about the Modus91 launch, including early access to products, pricing, and brand updates. We will not use it for any other purpose.
Who we share it with
We use Klaviyo to manage our mailing list. Your email address is stored securely on Klaviyo's platform. We do not sell or share your data with any other third parties.
How long we keep it
We keep your email address until you unsubscribe or request deletion. Every email we send includes an unsubscribe link.
Your rights
Under UK GDPR you have the right to access, correct, or delete your personal data at any time. Email us at hello@modus91.co.uk and we will respond within 30 days.
Cookies
This site uses basic analytics cookies to understand visitor traffic. We do not use advertising or tracking cookies.